Welle
A personalized healthcare landing page showcasing comprehensive biomarker testing and tailored health plans, designed to build trust, highlight benefits, and guide users seamlessly toward actionable wellness solutions.
What we worked on
Landing Page Design Product Design UX/UI Design Website Desig
Year completed
2025
Background
Welle is a personalized healthcare brand offering comprehensive biomarker testing and customized health plans. By combining advanced diagnostics with tailored recommendations, Welle empowers individuals to understand their bodies, optimize wellness, and prevent health issues proactively. Its mission is to make healthcare precise, accessible, and truly centered around each person’s unique needs.
Challenges
Designing Welle’s landing page presents several challenges: simplifying complex biomarker data without losing accuracy, establishing trust in a sensitive healthcare space, balancing scientific depth with user-friendly communication, ensuring regulatory compliance, and addressing diverse user expectations. Additionally, crafting an empathetic yet credible tone while maintaining clarity and accessibility across devices makes the design process even more demanding.
Outcome
The outcome was a landing page that effectively translated complex medical related information into clear, engaging visuals and copy. It built trust through transparency and credibility, maintained compliance, and delivered a user-friendly, empathetic experience. As a result, Welle’s platform positioned itself as approachable yet authoritative, encouraging stronger user engagement, confidence, and higher conversion rates.
