Hypertide
The Hypertide landing page was designed to clearly communicate a highly technical product—automated cold email infrastructure—in a simple, accessible way. The goal was to highlight speed, deliverability, and affordability while building trust in a niche often plagued by skepticism. A clean, modern design emphasized clarity, seamless navigation, and compelling calls-to-action.
What we worked on
Landing Page Design UX/UI Design Website Design CRO Strategy
Year completed
2024
Background
Hypertide is a cold email infrastructure platform built for efficiency and deliverability. It isolates each domain with dedicated IPs, automates setup—including DNS authentication like SPF, DKIM, and DMARC—and integrates seamlessly with sequencing tools such as SmartLead, Instantly, and Bison, offering scalable, reliable outreach infrastructure for agencies and growth teams.
Challenges
Designing Hypertide’s landing page meant simplifying complex, highly technical concepts like DNS authentication, domain isolation, and deliverability optimization into language and visuals that non-technical users could easily grasp. Balancing technical accuracy with accessibility, establishing credibility in a trust-sensitive market, and visually differentiating Hypertide from crowded competitors were key hurdles while ensuring the page remained conversion-focused and user-friendly.
Outcome
The final landing page achieved clarity and trust by blending clean visuals with concise explanations of technical processes. Strategic use of iconography, step-by-step visuals, and straightforward messaging highlighted Hypertide’s speed and reliability. Clear calls-to-action and transparent pricing fostered user confidence, while the overall design positioned Hypertide as both authoritative and approachable, driving stronger engagement and sign-ups.
